Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services and reach a wider audience. It encompasses a range of tactics, from SEO and PPC to content marketing and social media management, all aimed at driving traffic, generating leads, and increasing brand awareness.

Digital marketing provides businesses with a cost-effective and measurable way to reach their target audience, build brand authority, and ultimately drive sales. With the right strategy in place, businesses can leverage the power of digital marketing to achieve their marketing goals and stay ahead of the competition.